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How Much Should You Expect To Spend On A Website in 2023?

As the world continues to move online, having a website is increasingly becoming the norm for businesses. But if you’re considering launching your own website, you may be wondering how much it will cost. While there’s no one-size-fits-all answer, this post will help provide an overview of what to expect when it comes to website costs in 2023.

DIY Website vs Custom Websites

One of the biggest decisions you’ll have to make for your website is whether or not you want to DIY your website or opt for a custom site. Generally speaking, DIY websites are less expensive and can be set up quickly and easily. However, these sites often come with limited features and design options which can limit your growth potential. And if you don't have UX or graphic design or copywriting experience you run the risk of wasting time and possibly money on a website that may not give you a return or your investment. Custom websites give you much more flexibility and control over the look and feel of your site as well as its functionality; however, they also tend to be much more expensive than DIY options due to the additional labor required for development.

The benefit of having a custom website built is that it is something that is intimately true to yourself, your brand, and your objectives. You want people to feel like they have been transported into your world when they visit your site. You also want to have a site that is designed so that it cuts out a lot of the guesswork for potential clients and customers. This happens when you properly combine intentional design, exceptional copywriting, and quality images that speak to your ideal client.

Maintenance & Security Costs

Once your website is up and running, you’ll need to take steps to ensure that it remains secure and up-to-date. This means regularly monitoring your website for any potential security threats and keeping all plugins and software up-to-date to remain functional and reliable. Depending on how much time you’re willing (or able) to dedicate yourself, these costs could range from nothing (if you handle all maintenance yourself) to several hundred dollars per month if you hire someone else to do it for you.

Update Costs

Finally, don’t forget that websites require regular updates in order stay current with changing technologies such as those related to SEO optimization or mobile compatibility—two areas that are critically important when it comes to achieving success online in 2023 and beyond. Again, depending on how much time you can dedicate yourself, these costs could range from nothing (if handled by yourself) or several hundred dollars each month if outsourced.

The amount of money spent on a new website will vary depending on factors such as custom design requirements or ongoing maintenance needs. Generally speaking though, entrepreneurs should expect their total initial investment in their website (including setup fees, design, plus ongoing maintenance, and security costs) could range anywhere from $0 - $50K+ depending on their individual needs/goals.

Ultimately, having a solid web presence is one of the most important investments any business can make today and if done correctly, your website can serve as a digital portal that not only houses and showcases your brilliance, but it can work around the clock for you, as a client attraction and money producing machine.

At Dean Street Creative, we work side by side with some of the most amazing entrepreneurs who are committed to building impactful brands and sharing their special magic with the world. Book a call with us to learn more about how we help our clients scale their impact and revenue by leveraging the power of their website:


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