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Ready to skyrocket your brand confidence and transform your online space?



What if launching a stunning website that converts visitors into paying clients could happen in just one day?


  • The frustration of waiting months just to get started on your project.

  • Dealing with long timelines when you're in need of a quick turnaround.

  • Making large investments for more work than you actually require.


  • The convenience of starting your project in just a few weeks.

  • Having everything you need done in just one day!

  • A beautiful end result that's both high-quality and affordably priced.

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Your Brand. Amplified.

Your website isn’t just a ‘nice-to-have.’
It’s your 24/7 sales force.

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It’s your digital portal that showcases your unique genius, gains the trust of your audience, and has them reaching for their credit cards.

You're great at what you do and now it's time to...

Develop a digital ecosystem that encapsulates your true essence

Position yourself as a thought leader and go-to expert in your industry

Unveil a transformative visual brand narrative that resonates deeply with your community

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Friends and peers can't stop raving about how ‘you’ your new website is

Your online space doesn’t just impress; it deeply resonates with those who encounter it

You're filtering inquiries from those who align with your soul’s mission, making sales conversations a breeze

You can focus on what you truly love—transforming lives

Now, how wonderful does that feel?

If you’re ready to transform your website in a powerful and profitable way, I have something oh so special for you…


The game-changing experience that merges high-impact design strategies with one-of-a-kind custom web design, all in a day.

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What clients say...

 Jay is absolutely masterful at what she does! 

She is not only creative, professional and knowledgeable but intuitive concerning your vision and your personality. She is able to bring vision to life like nobody's business. Anyone who entrust her with your brand reveal, will not be disappointed."

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Angela Thibeaux

Pastor, Speaker & Author 

Working with Dean Street Creative helped my brand go from an idea to an actual manifestation. 

Dean Street Creative was referred to me and It was totally an impulse decision but I was clear that I wanted to work with Dean Street! I'm happy I made the decision to move forward.  What I enjoyed most about working with Jay is the creativity in the design and how the final product exceeded what I could have imagined. It was professional and designed in a way that was exactly what I wanted. It's been a pleasure!

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Jasmine D Francis

Life Coach + HR Executive

 Jay is an absolute genius when it comes to creating

the visual brand.

I have had the honor of working with her twice. As a person that is in constant transition, it can be difficult to try to define what it is that I do outside of stay obedient to my calling. Jay hears that and asks the right questions so that her genius can come through. A reason that I enjoy working with Jay is because I can trust her to deliver and she trusts herself (very important to me). She also pushes me out of my comfort zone in the direction of my expansion. For every intention that I have had, my website(s) have been the anchoring presence for that. My biggest goal with my website is to direct people exactly where they need to go so that I can have space to be direct talent. She does that. I will continue to trust Jay with the visual aesthetic of my company.

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Dr. Crystal Jones

Spiritual Mentor + Sound Therapist


What makes The Brand Upgrade so different?


I don’t use templates to design your website EVER so the work I create for you will be customized to you and your brand.


Whatever we create will be gorgeous and infused with intention and strategy. This means that I’m not just taking your money and giving you a subpar website but I’m truly integrating the brilliance that is YOU into your virtual home so that your website makes money for you.


The support you receive from me is out of this world. I truly take on your brand as if it were my own and I care about your results. I’m with you every step of the way making sure that I understand the assignment in and out and produce work that looks and feels amazing. 

Book A Call



1 Hour Strategy Call

Prep Work / Project Management 

Custom Design for up to 4 pages

90 Day Email Support

30 Day Tech Support

Launch Graphic


7 Custom Social Media Templates

*Payment Plans Available 

Mini-Site Package

Sales Page Package

1 Hour Strategy Call

Prep Work / Project Management 

Custom Sales Page or 1 Page Design

90 Email Support

30 Day Tech Support

Launch Graphic


7 Custom Social Media Templates

*Payment Plans Available



Hey, I'm Jay

For more than a decade, I've had the privilege of working hand-in-hand with incredible entrepreneurs from various fields—therapists, doctors, pastors, teachers, and coaches, to name just a few.

I serve as my client's secret weapon by offering an all-encompassing suite of services, including branding, marketing, product development, reputation management, deal negotiations, publicity, and so much more.

What fuels my spirit is my collaboration with leaders and creatives who are not just brilliant but transformative in what they do and achieve exceptional results for their clients.


This means that I wholeheartedly live by the notion that things should be easy. I believe in working with clients who also share this belief and operate life from a space of joy. I also do what I can to ensure that our work together is easy, delightful and intentional. 

So, if you see yourself reflected in these words and are either excited to rejuvenate your current website so that it accurately reflects YOU or aiming to elevate your sales pages into compelling digital sanctuaries that house your unique genius, let's talk. Schedule a call, and let's explore how a VIP Web Design Day can elevate your brand to new heights.

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Think of this as setting up a sacred space for your brand's digital transformation. Just like any visionary quest, it starts with a single step. Book a call with me, and let's carve out a moment in time to lay the cornerstone of your extraordinary digital presence.


This is where the alchemy happens. Our call will be a deep-dive into your dreams, visions, and goals for your brand. Together, we'll distill these ideas into a crystal-clear vision for your website. Think of this as aligning your brand's chakras for optimal online energy flow.


Based on our conversation, I'll put together a bespoke design strategy that serves as a blueprint for your website. This strategy will be your brand's roadmap, capturing the essence of what makes you and your work unique.


On this special day, I'll dedicate my complete focus and creative energy to manifesting your brand's brilliance into a website.



And now, the moment we've all been waiting for—launch day! Your website, a true reflection of your genius, is ready to greet the world. Let's take a moment to celebrate this milestone, revel in the fulfillment of your vision, and welcome the infinite possibilities that await.

Questions + Answers

  • I live in another city, can I still attend BYOW"
    ABSOLUTELY!!! I'd love to have you. In fact, I've already created a list of recommendations to make your trip here as smooth as possible. Airport Name + Code General Mitchell International Airport (MKE) *You can also fly into Chicago O'Hare International Airport (ORD) which is about an hour and a half drive from Milwaukee, Wisconsin Room Recommendations Aloft Milwaukee Downtown Airbnb
  • Why should I attend this workshop?
    Here are a few reasons and benefits of attending BYOW: You'll save money: Typically a quality website will cost you upwards of about 4K (that's our starting price at DSC) and almost always that doesn't include the price of a hiring a photograher for your brand shoot. You'll save time: The average time it takes to build a custom website can take months. And if you're building it yourself it can take even longer and once you've built it you run the risk of not being 100% satisfied with because it's doesn't look the way you envisioned or it's not converting the way you'd hoped. BYOW helps you save money while sitting side by side with you, helping you get your website up and running in You'll save your sanity: Building a website is take a lot of patience and understanding of UX, colors, font pairings and so much more. If you're not well versed in these things, it can often bring up a lot of frustration in many people. BYOW prevents you from pulling our your hair or tossing your Macbook out the window because you don't understand what SEO, Hex codes, gradients are. Everything you'll learn in BYOW will be easily digestible and FUN. You walk away with a website that feels good to you and ultimately the people who you want to matter to the most which is your customers and clients. And you and I know that a feel-good brand makes people want to know who you are and how they can spend their money with you.
  • What should I bring to the workshop?
    Your laptop Your domain Logo (If you don't have have a logo, you can purchase logo service as an add-on. Please send an email to ) Your Brand Board (textures, colors images) Youll receive a worksheet prior to the workshop to assist you with this. Up to 30 images to use on your website site, and your domain name login info. An open mind and good vibes
  • What's your refund policy?
    Due to the nature of this workshop, no refunds will be granted under any circumstances. In the event that you are unable to attend the workshop, you may transfer your ticket to another upcoming BYOW Workshop
  • I'm not all that tech savvy. Should I still attend this workshop.
    Absolutely. My teaching style is incredibly simplisctic. I'll hold your hand through this process, answer any questions you have, and you'll walk away feeling empowered to go live with your new website as well as being able to make any updates as time goes on.
  • Will there be food here?
    Of course! You'll receive a delicious catered breakfast and lunch along with snacks to indulge in throughout the workshop. There will also be a wrapup celebration on day 2 of the workshop to celebrate your new digital home! Margaritas and wine anyone?
  • Can I bring my kids?
    Nope! While I absolutely adore kiddos, we can't accomodate children during this workshop. Need to find a babysitter for the day(s) you'll be at BYOW? Check out
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